THIS MUST BE THE PLACE
Brief:
Delve into the unique social and cultural aspects of the music festival. Focusing on the temporary community put together for 72 hours, living together, sharing experiences, and being totally removed from every day responsibilities. Exploring the freedom and release you feel which comes from turning your back on every day living.
Suitable for the application of affordable high-end clothing for both womenswear and menswear Spring/ Summer 2019. Creating unique print designs from expressive and abstract mark makings combined with graphic illustrations inspired by my own personal experiences and the emotions that came alongside them. The techniques used within this collection help to portray a deeper meaning to my concept, using bold colours, layering effects and moving visuals and projections.
I aim to tie in sustainability within the collection through careful choice of materials, as well as researching into creating sustainable branding within festival clear-ups and waste, trying to ensure that enjoyment of some does not come as a cost to others.
THIS MUST BE THE PLACE evokes the feeling of obtaining an artificial identity in which you feel freedom where you don’t feel anywhere else. Exploring one of the only places where losing yourself in the moment is truly encouraged.
